We find where people get stuck. Then we fix it.
We untangle problems, together with health, education, climate, and equity organizations.
UX research
We understand the problem
Observing, listening, and asking questions until the root problem surfaces.
INFORMATION ARCHITECTURE
We organize the information
The mess becomes a system people can navigate without stopping to think.
INTERACTIVE PROTOTYPING
We bring the solution to life
A working version, tested with real people, before you commit to it.
Select Work
Digital Cancer Guidelines
Hostile Sheep was hired to create a digital system for health care professionals to access cancer guidelines in an interactive way. This project involved a redesign of the information language, all the way to co-creation and testing of the digital experience.
Family Portal
Hostile Sheep was hired to uncover needs of the family of students. We determined who was most in need of the platform and recruited from that underserved group. We co-created a digital experience with them to define a desired north star prototype.
Hi, I'm Jordan.
I am the founder and principal architect behind Hostile Sheep. I started this practice to build an environment that fosters the best possible work for the people who need it most.
I was tired of seeing systems treat users like sheep. When we work together, you get me in the trenches. Supported by a bespoke team of apprentices and experts, I personally untangle your complex messes to pave an easier path forward for your users.
People act faster when they know what to do.
Most organizations design one path and expect everyone to take it. That wears people down, and in places like health, education, and social services, it can be dangerous. In that space, hesitation and confusion have real consequences.
We build systems with enough structure to keep people safe, and enough flexibility to trust their own judgment. That balance is what lets someone act with confidence instead of second-guessing every step.
The goal isn't one path for everyone. It's protecting people's confidence to act.
Endorsements
We brought Hostile Sheep in to help us move a stalled project forward. Another shop failed to deliver what we needed and it became clear that it wasn't going to happen. Jordan and his team came in, asked the right questions, and put the project back on the rails in two weeks.
Hostile Sheep is our goto user research partner. Every study we've commissioned with Hostile Sheep has returned actionable results we were able to implement immediately - as well as recommendations we're planning on implementing in future releases.
I am confident that what Hostile Sheep provided us with is what we needed to evolve the site into a stronger digital communications tool. I always learn something new which is something that I love!
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