What we do

Hostile Sheep spent 6 years refining a revolutionary approach to experience design. We don’t believe in a perfect test or perfect design; Hostile Sheep strives to get in front of real users as quickly as possible. In some cases, as quickly as one week. We focus on identifying needs then defining experience design standards. Our new consulting service Hostile Sheep On-Call allows our team to stay involved throughout the entire project, to see the product make it to market.


There are several methodologies Hostile Sheep uses to conduct need identification studies. The purpose of each is to identify user, market, or stakeholder needs. Studies that only involve data analysis can be completed as quickly as a single-week, while more complex studies that require research/testing can be completed as quickly as two-weeks. We have expertise in usability testing, interviewing/focus groups, as well as quantitative research.


Interviews are either conducted with users or business stakeholders. We prefer 1-1 interviews, but conduct focus groups when appropriate.


We’re experts in both qualitative and quantitative surveys. We have a standard process for creating, deploying, and analyzing surveys. A cost-efficient form of research.


When a product already exists, conducting usability (or user) testing can be a great way to identify needs. We have extensive experience conducting all sorts of usability testing.

In addition to the methodologies outlined above, Hostile Sheep also offers analysis-only studies when data is already available. These studies include competitive analyses, environmental scans, heuristic evaluations, swot analyses, search optimization reviews, and Google analytics evaluations.
More about studies


We know digital products aren’t static, so why do we build information architecture documents (such as wireframes) that focus on the ‘launch state’? Change and product evolution happens, and Hostile Sheep believes design patterns can be used to ensure your digital product evolves smoothly and seamlessly. We focus on identifying and rationalizing strategic design guidelines in three, progressively more detailed, levels of fidelity:


The lowest level of fidelity deals with systems, journeys, and model-design. We define the product vision, service blueprints, product roadmaps, success criteria (KPI and OCR), and personas or profiles. Strategic design relies on existing user research, testing, and data.


We focus on developing a pattern-based design system that serves as a foundation for governing the evolution of a digital product. We use this system to build a selection of wireframe pages and options. We equip our clients with everything they need to evolve their product as need change.


Sometimes a design system and wireframes just aren’t enough. Once we have a design system and wireframes, we have the resources to produce a comprehensive prototype (static or clickable) in as little as one week. These include functional annotations or a functional specification.

On-call flexible UX consulting

Our flexible consulting approach allows our clients to ask for our opinion or participation on almost any aspect of a product design project. While our studies and standards deliver a solid foundation, our on-call blocks allow us to be called-in to make updates, make additional presentations, brief down-stream teams, and participate in the graphic design, software development, and deployment processes. On-call blocks are used and invoiced on an as-needed basis; if we don’t use approved blocks, we will not invoice for them.

Consulting blocks

Ask us why your users are behaving the way they are. We’ll evaluate the available data and either provide you with a detailed explanation and/or a recommended approach to determine user behaviour.

Our opinion

Ask us what we think about your designs, tests, research plans or product strategies. We’ll give you our expert opinion that you can use to help inform and support your decisions.

The possibilities

Ask us about new and different approaches to questions and problems. We’ll explore various avenues and document viable approaches and ideas you can use for inspiration or implementation.

We write a proposal for every project. If you’d like to hear how we can help your unique situation, request a proposal. It’s totally free with no commitment.

Request a proposal
We write a proposal for every project. If you’d like to hear how we can help your unique situation, request a proposal. It’s totally free with no commitment.
Request a proposal

Here are some of our ideas, work, and news.

Comparing Wireframes & Solutions

The wireframe is the sponge left in the experience design industry; while being useful at one time, is now causing more harm than good…

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The Scope of Two-Weeks

I remember the first time I heard about Agile project management; I thought a two-week sprint was so arbitrary. Why would we break…

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Flipping the 4-D Process

I’ve been giving a lot of thought to pitching for new business, but I don’t want to compromise the values Hostile Sheep was founded on…

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Equipping the Less-Skilled

Working with talented colleagues is almost always a learning experience for me. I love being exposed to different skill sets…

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Mostly Reviewing & Refining

I’ve only worked with a handful of clients over the past few years; one client, a global advertising agency, believed in my business model…

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Extreme Value: Design Patterns

People like patterns; they’re predictable, dependable, and easily-understood. Design patterns are essential to getting things done…

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What Are Experience Requirements

People have been comparing product design with the process of building a house for decades. I’m not…

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