Identifying & Designing Solutions for User Needs
Hostile Sheep spent 6 years refining a revolutionary approach to experience design. We don’t believe in a perfect test or perfect design; Hostile Sheep strives to get in front of real users as quickly as possible. In some cases, as quickly as one week. Our two-step process identifies user needs prior to defining experience design standards. Our projects either result in a study or a set of standards.
Need Identification Studies
There are several methodologies Hostile Sheep uses to conduct Need Identification Studies. The purpose of each is to identify user, market, or stakeholder needs. Studies that only involve data analysis can be completed as quickly as a single-week, while more complex studies that require research/testing can be completed as quickly as two-weeks. We have expertise in usability testing, interviewing/focus groups, as well as quantitative research.
These interviews are either conducted with users or business stakeholders. We prefer 1-1 interviews, but conduct focus groups when appropriate.
We’re experts in both qualitative and quantitative surveys. We have a standard process for creating, deploying, and analyzing surveys. A cost-efficient form of research.
When a product already exists, conducting usability (or user) testing can be a great way to identify needs. We have extensive experience conducting all sorts of usability testing.
Experience Design Standards
We know products aren’t static, so why do we build information architecture documents (such as wireframes) that focus on the ‘launch state’ of a product? Hostile Sheep believes design patterns can meet user needs and can be easily stitched-together by most product management teams. We focus on identifying and rationalizing a series of experience design standards that outline when and why to use various design patterns.
Strategic design deals with systems, journeys, and model-design. Our strategic solutions identify patterns and define the flow-of-information.
These designs focus on how different products can meet the needs of users. Material design, technology, and context is explored. Each low-fidelity option is evaluated and rationalized.
We produce experience design guidelines most often. These designs act as guidelines for the product design team. IA, IxD, design patterns, content strategy, and more is used to define the product and customer experience.