Identifying & Designing Solutions for User Needs

Hostile Sheep spent 6 years refining a revolutionary approach to experience design. We don’t believe in a perfect test or perfect design; Hostile Sheep strives to get in front of real users as quickly as possible. In some cases, as quickly as one week. Our two-step process identifies user needs prior to defining experience design standards. Our projects either result in a study or a set of standards.

Need Identification Studies

There are several methodologies Hostile Sheep uses to conduct Need Identification Studies. The purpose of each is to identify user, market, or stakeholder needs. Studies that only involve data analysis can be completed as quickly as a single-week, while more complex studies that require research/testing can be completed as quickly as two-weeks. We have expertise in usability testing, interviewing/focus groups, as well as quantitative research.

Stakeholder Interviews

These interviews are either conducted with users or business stakeholders. We prefer 1-1 interviews, but conduct focus groups when appropriate.

Research Surveys

We’re experts in both qualitative and quantitative surveys. We have a standard process for creating, deploying, and analyzing surveys. A cost-efficient form of research.

Usability Testing

When a product already exists, conducting usability (or user) testing can be a great way to identify needs. We have extensive experience conducting all sorts of usability testing.

Experience Design Standards

We know products aren’t static, so why do we build information architecture documents (such as wireframes) that focus on the ‘launch state’ of a product? Hostile Sheep believes design patterns can meet user needs and can be easily stitched-together by most product management teams. We focus on identifying and rationalizing a series of experience design standards that outline when and why to use various design patterns.

Strategic Design

Strategic design deals with systems, journeys, and model-design. Our strategic solutions identify patterns and define the flow-of-information.

Conceptual Design

These designs focus on how different products can meet the needs of users. Material design, technology, and context is explored. Each low-fidelity option is evaluated and rationalized.

Experience Design

We produce experience design guidelines most often. These designs act as guidelines for the product design team. IA, IxD, design patterns, content strategy, and more is used to define the product and customer experience.

Here are some of the ideas, work, and stories we’re talking about. Don’t forget to check out our blog.

Comparing Wireframes & Solutions

The wireframe is the sponge left in the experience design industry; while being useful at one time, is now causing more harm than good…

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The Scope of Two-Weeks

I remember the first time I heard about Agile project management; I thought a two-week sprint was so arbitrary. Why would we break…

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Flipping the 4-D Process

I’ve been giving a lot of thought to pitching for new business, but I don’t want to compromise the values Hostile Sheep was founded on…

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Equipping the Less-Skilled

Working with talented colleagues is almost always a learning experience for me. I love being exposed to different skill sets…

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Mostly Reviewing & Refining

I’ve only worked with a handful of clients over the past few years; one client, a global advertising agency, believed in my business model…

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Extreme Value: Design Patterns

People like patterns; they’re predictable, dependable, and easily-understood. Design patterns are essential to getting things done…

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What Are Experience Requirements

People have been comparing product design with the process of building a house for decades. I’m not…

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