Hostile Sheep is a very project-oriented organization; we live and die by the projects we complete. Every project is completed in a fixed timeframe with our entire firm being dedicated to the single project during that timeframe.
In 2016, Hostile Sheep lost the large manufacturing client who retained 100% of the organization since 2012. As of 2017, Hostile Sheep began offering its services to new clients; we expanded our client-base from one to over a dozen in the first year. Today, we have a roster of almost two-dozen clients; here are a few projects we’ve helped them with:
Mitsubishi site redesign
Mitsubishi Motors is the sixth biggest Japanese automaker and the sixteenth biggest by worldwide production. The Canadian website is periodically refreshed and was due for an update. Hostile Sheep was engaged by the Mitsubishi Agency of Record to help usher the team through discovery and definition phases of the project.
Type: Standards. Included a design system and pattern library as well as high-fidelity wireframes of core pages used to illustrate most important recommendations.
Timeline: 1-week. Included a briefing, a round of updates, and the creation of the final deliverables.
Deliverable: 48-page report + competitive review + analytics analysis, wireframed recommendations + 1-round of updates + 2hr presentation
Cancer Care Ontario disease pathway testing
Cancer Care Ontario is the Ontario government’s principal cancer advisor and a division of CCO. We equip health professionals, organizations and policy-makers with the most up-to-date cancer knowledge and tools to prevent cancer and deliver high-quality patient care.
CCO developed an interactive disease pathway management application and wanted to identify any user pain-points and opportunities to optimize prior to a wider release and entering the next phase of product planning.
Type: Study. Included both lab-condition and remote usability testing primarily focused on desktop use with several mobile tests also included.
Timeline: 2-weeks. Included recruitment, the creation of a participant screener, testing scenarios as well as an unstructured discussion guide, facilitation of each individual session, administration, analysis, the creation and presentation of the final deliverables.
Deliverable: 29-page report + wireframed recommendations + 2hr presentation
Mercedes-Benz usability testing
Mercedes-Benz is has a much larger digital ecosystem than its passenger vehicle websites, it includes commercial vehicles, vans, trucks, busses, and manages digital properties for several fully-owned brands. As of 2016 Mercedes parent, Daimler AG, was listed as the 13th largest automotive manufacturer globally, with sales slightly edging out BMW.
Type: Study. Focused specifically on the mobile experience; on tablets and smart phones. 2/3 of the tests were conducted remotely with 1/3 conducted using face-to-face informal sessions.
Timeline: 2-weeks. Included the creation of a participant screener, a discussion guide and script, facilitation of each remote session as well as the face-to-face informal sessions, administration, analysis, the creation and presentation of the final deliverables.
Deliverable: 32-page report + Axure prototype + Prioritized recommendation implementation roadmap + 2hr presentation